One Company's Approach to Recruiting and Training College Graduates Into the Sales Profession: An Interview With Peter Zafiro, former VP Sales and Marketing, Yaskawa Electric America

In This Issue

Missing an Opportunity

Paul Pease - 11-Aug-2011
The job market is thin for college graduates. But there is always a demand for salespeople. Could businesses perhaps be missing an opportunity to find that hidden sales talent that would otherwise go into accounting, healthcare, or the legal profession? Read More

Thoughts for 1965 by J.A. Sexauer

J.A. Sexauer - 11-Aug-2011
The following is a message sent to seventy-five field salespeople in 1965 from J.A. Sexauer, President, J.A. Sexauer Manufacturing. The capitalized, bold, and italicized words are his emphasis. Read More

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  • November- December

    A year has passed and this newsletter's video highlights our programs and interviews for 2011. A humorous look at consulting and a culmination of quotes that look at change and plant seeds of thought for action going forward in 2012.

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  • October 2011

    This video should be required management team viewing as you prepare for 2012. Also, find out the meaning of “circumlocution office” and read what you would NEVER do at home.

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  • Sept 2011

    This month’s video and article focuses on providing solutions to the sales management challenges of getting field updates.

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  • July-August 2011

    Our video this month features Peter Zafiro, former VP Sales and Marketing of Yaskawa Electric America (YEA), talking about the YEA college sales recruitment and training program. “Thoughts from 1965” by J.A. Sexauer, which include some rather direct- and timeless- comments about customer service and the value it brings to the client at a profit to the business.

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  • June 2011

    How has GAM Gear sustained an average growth rate of 28% over the last ten years? Watch the video and read the pertinent articles from Peter Zafiro and Rob Stohlman..

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    Book Corner


    "Achieve Sales Excellence" is to the business-to-business selling process what Paco Underhill's "Why We Buy" is to the big-box commercial retail market: looking at sales from the customer's viewpoint. "Achieve Sales Excellence" utilizes data and information gathered from 80,000 buyers in the B2B environment, focusing on why buyers decided to purchase from one source and not another.