Response after reading an article Paul Pease published, and referencing a book co-authored by Paul with Three-Time Indy 500 winner and racing legend, Bobby Unser:

Dear Paul,

You're Bobby Unser book was not only inspirational, but was my hand book all through the 75th Oscars. Times were tough with the impending Iraq war, but I still had a job and that was to WIN. Whenever I felt "out of sync" I would reach for your and Bobby's book, and just flip to any chapter and there was the answer almost on every page. I didn't use "Think and Grow Rich" on this one. I didn't use "Deepak Chopra" Seven Secrets to Spiritual Success" I needed a "Champion's" approach to winning. And God gave me you and Bobby for this last race. A now I'll be carrying "Zook" by Paul Pease around with me as well as the afore mentioned. You're great and truly inspirational. What a gift to give that back to so many in "such a graceless age" to quote Don Henley.

All my best,
Louis J Horvitz
Emmy-Award winning Director of the Academy Awards

Following is an unsolicited testimonial from Neil Jones via email to Bobby Unser. Neil Jones founded Jones Inter Cable, which was acquired by ComCast.

Bobby,

The book I ordered from Amazon hadn't come in yet, so yesterday I went to Barnes & Noble and bought a copy. I read the first 150 pages yesterday and just now finished. Bobby, I rarely read even 50 pages at a sitting, but I kept reading, at first because I was reading Bobby's book, but after only a few pages I kept reading because every page was interesting -- interesting because it is a well written and well organized no B.S. book -- about real people -- about motivation -- about business -- about racing -- about getting things done -- and about life.

The use of dialogue and the relatively short chapters broken up with shorter sections illuminating the point you are making encourages a reader to read on. Those little personal stories beginning each chapter and concluding at the end of the chapter add spice to the narrative. The Pit Stop Pointers summarizing each chapter is also a nice enhancement.

Something that will impress readers, as it did me, is the way you acknowledge the contributions of other people who helped you along the way. You didn't stop with just a reference and a mention of their names, but went on to explain something about their background, exactly what contribution they made, and the importance of their involvement. Unlike many people who have made it to the "top", you are not reluctant to spread the credit around. Readers will like that.
 I'm also impressed about how well Paul Pease can write like you talk. No bull -- I think you've got a "HIT". Congratulations!

Neil

Review: Winners Are Driven

On the surface, Winners Are Driven has all the ingredients to be a colossal bore; appearing to be all marketing hype and as superficial and cliché-laden in presentation as . . . well, as most of the other anti-applicable, impractical, self-serving strokes that line the shelves of bookstores everywhere under the guise and classification of Business/Motivation.

I mean, if race car drivers are athletes -- and they are in my opinion -- then here we go again with another formerly successful “jock” turned motivational speaker/consultant who is attempting to separate the average gullible American eager beaver from a hard-earned $20 bill, simply to relive some glory, and practice some revisionist history in the process, all in a vain stab at publicizing his name and promoting his current business endeavor/speaking tour.

All cynicism aside, it is very rare to stumble across a book of this genre that breaks through and offers its readers a genuine insight and a practical advice that they can apply and use in their walk of life starting the minute they grasp the concept, the second they lay the book down.

Winners Are Driven is that book. It is that rare exception. And much like its author, Bobby Unser, it defies the odds and proves itself to be genuine. You should buy this book if you are the least bit interested in understanding what it takes, truly takes, to achieve your heart’s desire.

Plain and simple, Unser is a storyteller. And, a very good one at that. With Paul Pease serving as the wordsmith, Unser recreates past experiences in his life and career. Unser resurrects the past, bringing you along with him as he vividly displays the events’ meaning with the clarity that only retrospect and wisdom can provide. In the process, Unser drives home his points about how to succeed in life. And, he does so with authority and credibility. The book is so plain spoken, and so colloquial, Unser stories are almost magical. This is, of course, the result of real storytelling, the one element that cannot be faked.

It’s also the crucial element that distinguishes Winners Are Driven from the rest of the field.

At a time when so many in our nation appear to be desperately searching for an identity to call their own, Unser’s book is of classic value.

Todd Horne
Ford Truck World Magazine
www.fordtruckworld.com
© 2003 TEN Magazine’s Ford Truck World
(with permission)