In Malcolm Gladwell’s The Tipping Point (Back Bay Books, 2002), he relates about the “stickiness” of Sesame Street. This stickiness applies equally to adults- especially when communicating in the B2B environment. How does someone “get” the memo? Read more

With every downturn in economic activity, there is a correlating upturn in required reporting. CEO's need to report more- and more often- to their boards. Consequently, senior executives are required to report more to the CEO- and so on down the line until we get to the field sales team. Typically if the numbers aren't looking good, the reporting really falls on the sales team to see where the revenues are and what the trend is. So lots of detail about opportunities, new markets, short-term, long-term, anyone that can give us an order now- is required in sales reporting. Since the job market is also thin, the sales team- motivated by fear- complies with the reporting.  Read more