The predictability of future business through the eyes of the field sales force is critical to effective decision-making on the part of any executive. What is the trend? What is changing? What’s over the horizon? Knowing this can help make the necessary strategic decisions that keep a company in step with the changing marketplace and ahead of the competition. The problem is most organizations utilize an outdated business school approach to getting this information: sales forecasts. Read more
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Harley Davidson Public Relations Ken Schmidt presentation June 1 2009
Paul Pease - Wednesday, June 03, 2009
Ken Schmidt- Public Relations Director of Harley Davidson Motorcycles during their turbulent turn-around in the 80’s- made the keynote presentation to the Manufacturers Agents National Association on June 1, 2009. Here are notes from that presentation: Read more
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